Do your customers unable to find you online?
Are you facing issues while convincing people without having any online reputation?
Are you fed up with just calling & Selling your stuff?
Have you Left your job because there is no marketing, only sales targets?
So, yes you are at the right place to get all the answers to your queries.
Firstly, keep your last experience aside and learn from scratch.
Feels Good! let’s get started and understand what solves your problems better.
Think about it, where most of the audience comes from these days?
You’re getting it Correct! Online. People search for people and companies online.
How do your customers reach you online?
Ah Exactly! By searching your company name & contact details.
For this, you can use Google My Business, where they’ll see your complete contact card and reach you out.
Now, Let’s talk more about The Fundamentals of Marketing.
The Marketing procedure begins right before having a product to sell or while planning for it.
Marketing is not a one-time process; it is a continuous task that begins with some products and you keep on adding innovations to it.
“Marketing is not a function; it is the whole business seen from the customer’s point of view.” — Peter F. Drucker
I can feel you look more excited to know more about marketing. Then tighten your seat belts and deep dive with me in the ocean of the digital marketing world.
Digital Marketing vs. Traditional Marketing- How they are different from each other?
Understand First what you are aware of, Oh My, you guessed it right! Traditional marketing-
If your product is ordinary, then TV Commercial Ads are cheaper sources of getting customers is right for you.
Print media (newspaper and magazine ads, billboard ads, newsletters, brochures, leaflets, etc.) is also cheaper.
Telemarketing is having fewer chances due to a lack of customer interest.
So, here is the solution! Digital Marketing is all about-
· Educate them about your products & services
· Give Focused attention to their needs
· Build trust & make them feel comfort
· Give an offer that suits
“You can’t sell anything if you can’t tell anything.” –Beth Comstock
Steps how you begin-
· Build content -either on your website or on some blogging sites.
· Social Media- tell stories to your customers about your products & services.
· Google Ads- Run Ads to reach out to your interested customers.
· Email Marketing- send them emails that are personalized & interactive, more than just selling.
· SEO-rank yourself with long-tail keywords, they are less competitive. And, then for two phrase keywords.
· Sell- serve the customer in a way that he/she will become a marketing tool for you. Word-of-mouth is a free advertising tool.
What is CATT Marketing Funnel?
What’s all this?
Here n stands for Niche
C Stands for Content: Create useful & healthy content for your customers in the form of blog posts, videos, Lead magnets, etc.
A stands for Attention: Drive the traffic of interested people to your content using SEO, Social Media, Paid Ads & Referrals
T stands for Trust: Build trust among customers with marketing automation.
T stands for Transaction: Convert leads into customers with your good marketing techniques
Now, we are heading towards Integrated Digital Marketing, what’s this?
Integrated digital marketing all about making the best possible impression at every interaction when your customers came across your brand. Each time your customers know more about your business agenda — be it through SEO, Social Media, Email, or Paid Ads — it is a great opportunity to communicate and build a strong connection.
Now Understand One more interesting fact about marketing, Personal Branding
Sounds Interesting, Right!
You are the brand that promotes yourself as a product. It contains a set of skills, experience, and personality that you want your followers to see. It is the way of telling your story, and the impression people gain from your online reputation. Trust is built with a personal connection, as people remember names more than a company name. They feel connected when you call each other by their names.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”– Tim Ferriss
Learn: Learn what you read, get inspired by it. Learn new skills, give some learning time to yourself from your busy schedule. Understand the facts, concepts, procedures. Implement where you feel it fits.
Work: Apply your profound skill into practice. From practice and implementation use it in a better and unique way in your job & your projects.
Blog: Rewrite with modification, which means write what you have learned with your added experience so that people get inspired with it and learn new things from you.
Consult: Now, you are an experienced personal brand and have learned a lot through your journey. Start consultation for other brands instead of working with them.
Mentor: Be a mentor and teach people who want to learn from you. Mentoring others will help you upscale your knowledge and understanding. By teaching others, you will improve your teaching and knowledge skills, and the economy of the country.
Takeaway: Well, well, well! I can feel the high energy in you and that’s what my mission of the day to keep my readers energetic. Before leaving let’s talk on a quick note that Digital Marketing is a part of our daily lives which makes our life super easy in connecting business with business and People with business. But for the results to have patience and act positively, results will surely surprise you. But commitment and dedication towards your goal is the key to success. No one can get fame in a single day it takes time, positive energy, hope to reach out to success.
All the best for a bright future and for your next project.
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Digital Sonia, you can reach me here for any Digital Marketing Service related query.